Rodrigo De Saro, founder of Ignite 5ive
About me

I build what I sell.

I'm not an agency with 50 employees and pretty presentations. I'm a founder who has built businesses, technology, and automated his own operations. Now I do the same for businesses like yours.

My story

From founder to consultant (without stopping being a founder)

I've spent years building businesses — not from a consulting office, but from the trenches.

I created OSMOS, a B2B sales platform designed for distributors and companies that need a smarter commercial process. I built it from scratch: the strategy, the technology, the automation workflows — everything.

Since the early days of the internet, I learned something that changed the way I work and see things: everything can be made more efficient with technology. The problem isn't that the technology doesn't exist — it's that it moves so fast that most small and mid-sized businesses can't keep up, and few truly understand the impact of not using these tools. By the time they realize it, it's too late.

I created Ignite to help businesses that share this vision actually reach it. I implement the same tools I use for my own businesses to help other entrepreneurs automate their sales, streamline their operations, and leverage artificial intelligence — without needing an in-house tech department.

My approach

How I work

Total transparency

I have nothing to hide. I explain exactly what I do, why I do it, and how much it costs. If something isn't right for you, I'll tell you straight up. I'd rather lose a project than deliver something that doesn't work.

I teach, not create dependency

Every system I build comes with training. My goal is for you to understand how everything works, even if I'm the one running it. I don't want clients who depend on me because they don't understand what they have. I want clients who work with me because I deliver results.

Needle-movers first

I won't pitch you a massive solution on day one. We start with the automation that will have the biggest impact on your business, and we build from there. I only build things that make sense and that today's technology is stable enough to support.

Real experience, not theory

Everything I recommend, I've implemented before — in my own businesses, with my clients, with my own money. I don't sell you frameworks I read on a blog. I implement systems I've already proven work.

Track record

What I've built

+26 years of experience in business, startups, consulting, and technology
20+ automations implemented
B2B & B2C founder of multiple businesses
OSMOS creator of an automated sales platform
Let's talk

Want to know if I can help you?

Book a 30-minute call. I'll honestly tell you whether what you need is something I can solve. And if it's not, I'll point you in the right direction. No cost, no pressure.